Stephanie Santillán López
is a Graphic Artist working
in
Art Direction, Motion
& Graphic Design.
Recess
I oversaw brand expansion across social, email and web.
I improved existing packaging for retail and developed new packaging for their seasonal Dry January flavor.
Here are some examples of a few projects I worked on during my time there.
Associate Design Director
I developed and executed packaging for Recess’ first Dry January flavor: zero-proof margarita. The seasonal flavor, which launched on January 1st online and was available at select retailers nationwide, further cemented the brand as an alcohol alternative.
For my design explorations I went off of the existing Recess packaging and digital presence, which incorporated gradients quite heavily. At first it was between a paloma flavor and a margarita flavor, so my design explorations reflect that in color choices and color hierarchy. Once the margarita flavor was the chosen one, I explored the colors of the ingredients that make up a traditional margarita as well as what the feeling of drinking a margarita might look like. Explorations also included some more graphic-forward options, as standing out on a shelf was something I kept thinking back to. In the end, it was a blend of a gradient with a touch of graphic elements that was chosen for the packaging. Zero-proof margarita performed so well that it sold out quite fast.
Launched as a digital-first brand, Recess has a strong and loyal following on Instagram. Their audience loves the brand’s dry and self-aware tone as well as its clever visuals. Below, a couple examples of social concepts and executions for the brand’s Instagram account.