Vice Does America Title Sequence, VICELAND



Vice Does America was a show on VICELAND hosted by Vice employees who went on epic journeys of exploration and self-discovery in forgotten corners of the U.S.

When we were originally briefed on the project the show was called Vice Guide to Travel, and had a more global tone to it with the first set of episodes focusing on Russia. 
Although the show’s focus changed, for me the brief stayed the same: make a title sequence that showed a lot of existing content in a brief amount of time. I decided that using the grid as our vehicle to show all this information was the way to go. 

3 design directions were explored and highly informed the final open. 

Client ································· VICELAND
Role ···································· Art Director, Designer

Moodboard


Direction 1

Goals:
* To show multiple content at once.
* To show content in an engaging way.
* Establishing a device that allows us to show video and stills seamlessly.


Direction 1: Motion Test



Direction 2

Goals:
* To introduce negative space around the grid framing the subject matter.
* To bridge grids with certain elements.
*Highlighting show talent in organic, non-traditional ways.


Direction 3

Goals:
* Fun
* Re-interpreting elements from traditional print layout and taking cues from UX design as inspiration for the different ways in which footage could be masked with text/the ways each scene could be more dynamic.
* Incorporating digital/mobile language and user interaction (parallax, infinite scroll, swiping, etc.)
* Exploring the incorporation of details that aren’t specific to a heavily digital world that can make this style stand apart (rounded corners, tactile quality in the way elements are styliized, texture incorporation, etc.)


Type Exploration


Final title sequence



Copyright 2024 Stephanie Santillán López