Vice World of Sports Title Sequence, VICELAND
Steering clear from the traditional visual language that sports shows are usually packaged in, this concept aimed to show that what makes international sports (and sports in general) magic is not just athletic performance, but rather the array of different worlds that these athletes come from.
Without relying on high energy music, intense imagery, and quick cuts showcasing abilities or key talent, the goal was to show the network’s non-traditional approach to documenting sports and real life.
Client ································· VICELAND
Role ···································· Lead Concept Development, Art Director, Designer
Styleframes/storyboard
Title reveal tests:
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Final Title Sequence